This content is Rated ‘R’… (time sensitive)

May 5th, 2007

Rated R for ResultsWhat I’m about to tell you is rated ‘R’…

…for Results!

Today is a very special day…

Before I get into the details I need to make a confession… I didn’t attend Armand Morin’s Big Seminar last weekend in Atlanta.I know, it’s sad but true! ;-(

I’ve been to five of the previous 6 events over the years, but I had to miss out on this one. (I’ll make my point in a moment.)

As a matter of fact I haven’t attended any live events in over 6 months. (This is rare as I’ve been on the circuit for years and averaged 1-2 events per month.)

The next thing you should know, in case you didn’t already know this about me, I have a special custom piece of software I developed a few years ago that actually allows me to listen to an MP3 or Podcast audio file at “Break-Neck Speed” (that’s about 400-500% above the normal speed in case you were wondering.)

And finally, this one trumps them all…

I’ve been feverishly spending my time on the front page of Google with a smile from ear to ear. (keep reading and it’ll all make sense)…

Okay…

Where to start…

Well, about 6 months ago, I kept getting emails with a bunch of hype about this StomperNet Club for SEO’s (Search Engine Optimizer’s). I swear I must have received at least 12 different emails from different Guru’s (most of which I call friends now ;-)

But, with every email I got, it made me more and more frustrated.

You see back in the day (I’m talking 1998), when I was working as a hired gun to put other peoples business on the Internet Map (and not my own).

I used to be great at SEO, the tricks of the trade were fairly basic, hell, you could even put the word you wanted to be ranked for on your site 100 times and viola - you’d be #1 within a few days.

Yahoo hadn’t bought out Overture.com yet (actually I think it was called GoTo.com back then), but anyway you get the idea.

Then one day things changed for me and I was working with different clients and using different strategies to make money online. My new focus became PPC (Pay-Per-Click), and I killed that one for years building up numerous million dollar web sites.

Bet you can guess what happened…

Yup~! The search engines changed their algorithms and all my SEO tricks went out the window.

For years I swore I would never do SEO again because you would have to become a mad scientist just be able to keep up with Google and the rest of the top tier engines.

Now…

Back to the Stomper Network, when I saw how much they were asking for their monthly membership I almost fell off my seat. Read the rest of this entry »

Redefining the “Rule of 72″

May 3rd, 2007

Einstein Rule of 72Shhhh…

I’m not supposed to be telling you this, but let me explain…

I want to talk about a few things that most people either just won’t admit to, or at least it’s “Mums the Word” because of the somewhat uncomfortable situations.

You know how there are times when you need cash, not next month, not even next week, you need it right away… for things like:

  • A Harassing Creditor
  • An Unpaid Phone Bill
  • An Unexpected Bind
  • That Special Occasion
  • Or that new Internet training program you’ve just gotta have! ;-)

I’m talking about things you need to take care of it immediately!

I know things can happen that are totally unexpected. Hey whether anyone likes to admit it or not, it happens to everyone!

And the last thing you want to do is ask friends or family to bail you out.

==> http://72HourIncome.com <== Show Me the M-0-N-E-Y!

Or read the full story…
Read the rest of this entry »

Writing an Eye-Catching Headline

April 11th, 2007

Marketing Minute - Weekly Q MarketingMinute.com - Get to the heart of a
content rich continuing education valued over
$250,000 in less than 5 minutes per week…

Dear L. Dokteur,

Thanks for the question…

Posted from Marketing Minute eGram Week #1:

Is there a template one can use for writing an eye catching headline? And also one for a squeeze page?

I don’t really have a headline that you can just use, if I did it woud be called the “Magic Bullet” and those never really tend to work accross every industry.

However, your best bet is to go check out some of the major fashion and glamour magazine web sites along with anything else found at your local grocery store check-out stand. Then while your at it, take a peek through the headlines on the front page of any national newspaper.

If you do this online, you can just cut and paste them into a note pad or word doc (also known as a swipe file). Then the next time you need a good headline simply make a few word modifications and voila, you’ve got yourself a killer headline that some guy in the editing staff of a multi-million dollar magazine probably took a few days thinking up.

Okay here’s an example:

I just surfed over to FashionMagazine.com and picked one from their front cover. It’s not the best but it’ll due.

The Many Shades of Marc
The eye-catching new line of specs and
sunglasses from designer Marc Jacobs.

Now if I wanted to convert this into a headline for something I might be able to use I could say…

A Thin Slicing of Alex Mandossian
The mind-motivating new Marketing Minute
course stirs up the IM Community…

Here is another example I took from Elle.com:

60 Second Styles
’80’s denim is back
and cooler than you think

Now for my quick copy change-over:

Can You Spare 300 Second?
Alex Mandossian blows ‘em away
with a single 5 minute audio clip…

I’m sure you’re starting to get the idea. This type of ad writing can be used for headlines, subject lines, opening paragraphs and even your Google Adwords.

Make it a Great Day!
Segovia Smith

Voice Broadcasting to Teleseminar Registrants

March 30th, 2007

Voice BroadcastingLet’s talk about doing a voice broadcast to your teleseminar registrants. If you are not currently doing teleseminars, I recommend you incorporate this strategy into your business flow. We call it “selling from the seat” because you don’t have to leave the comfort of your own home. You can literally conduct a teleseminar over the phone. What we want to cover is a specific strategy on doing follow-up Voice Broadcasting.

In order to have the highest level of active participants attending your teleseminar, I suggest using a voice broadcasting service. It allows you to capture the phone numbers, and once you have the numbers of all the registrants who would like to participate in on your teleseminar, you can do a voice broadcast to them as well as send out an email the day of your teleseminar. The other part to this strategy is getting your prospects on the phone for your teleseminar. My recommendation is to further utilize your voice broadcasting service by entering every person who registered for your teleseminar.

Let me elaborate. Let’s say 500 people registered for your teleseminar. You would take that list of 500 phone numbers and leave one single voicemail on your voice broadcasting service reminding them of your teleseminar and giving them the necessary information. Afterwards, you can broadcast your voicemail message to all your registrants, which is going to increase your attendance rate. The more people you have attending your teleseminar, the more likely they are going to buy your product. This strategy is great for people conducting a free teleseminar. If you are doing a paid teleseminar, your attendance is usually higher, and the steps mentioned above are just as effective. Over-deliver on reminding your clients when the teleseminar is going to take place.
Read the rest of this entry »

What’s Your Google Phrase?

February 9th, 2007

Google DNAHave you ever gone to Google and typed in your name just to see what comes up? What about the name of a friend or family member?

It’s kind of cool to see what the world has to say about you. But what if you didn’t want to be listed in the “INDEX”? What if you wanted to keep your anonimity and be unknown to the world? Is such a thing possible? Can you hide from the radar of the web? Should you?

What if someone else were to write something about you, either on a blog or in a community newspaper article? How difficult would it be to actually try and track down and have all of these references removed or deleted from the source loction?

What about the Archive.org (aka “The Way Back Machine”)… what if even after you had the materials or references pulled from their original location, they would still be listed in the cyber-archives of the web for potentially prying eyes to view.

But let’s get back to the positive aspects of being included as an individual in the SERP’s (Search Engine Results Pages). Stop for a moment and imagine that you are one of the worlds most saught after Internet Marketing SEO (Search Engine Optimizer) Specialist. Then think about what would that one keyword phrase or word be, that you would want to be listed for?

Read the rest of this entry »

Creating Your Own Tag Clouds

January 31st, 2007

Tag Cloud GeneratorAs a follow-up from my previous Tag Cloud post I’ve been on the hunt for some scripts or code I could either use or modify to add a tag cloud to this blog and a few of my other sites. Most of the scripts are either overly complicated, too simple without enough features or they cost money.

Being such a big fan of $FREE things, I kept looking. And of course with enough time spent on searching the web you can find almost anything.

I found a great little tool that requires no installation of databases or php scripts. It takes less than 5 minutes to put on your site and it’s very customizable. I was able to change the style sheet to match the blue tones of our site and then simply post few lines of code on my Menu Nav Bar page and viola… we have a Tag Cloud.

If you scroll down the page on the right hand menu below the Search Box and Bookmarklets, you’ll notice it.

You can manage your account from their web interface and create as many clouds as you like.

The service integrates beautifully with your blog you only need to input your main RSS feed and then it pulls down all the blog posts, counts up the words and sorts them into cloud formation.

To create your own Tag Cloud go check out ZoomClouds free service.

What are Tag Clouds and how can we use them?

January 3rd, 2007

Tag CloudsHave Tag Clouds ever peaked your curiosity? I’ve always been a fan of keeping up with the trends in technology and I think Tag Clouds in general are one of the more interesting side effects of Web2.0.

I’ve always taken a liking to them but hadn’t found a lot of use until recently. I asked the question “What can we learn from a Tag Cloud?”… and “How can I as a marketer use this seemingly random display of data to my advantage?”

So I went searching for some answers and came up with some very cool sites…

Read the rest of this entry »

The CrackBerry Epidemic - Is it affecting you?

November 14th, 2006

Crackberry EpidemicThe term ‘Crackberry‘, now voted Word of the Year for 2006 by Webster’s New World Dictionary, has been heard throughout schools, office cubicles and even at your local washroom movie theatre.I stumbled across this term as I was looking for word trends, slang and street lingo while doing SEO Keyword research for a new campaign I am working on.

The humorous part is, there seems to be quite a bit of commotion going on around the web and in the media. They’re saying things like “…this wide spread epidemic could foster a new generation of Crack Babies…”.

I did a few quick searches and found the term defined in several online dictionaries such as the Merriam-Webster’s Online Dictionary, NetLingo, and the Urban Dictionary.

The etymological source of the nickname is the highly-addictive rock cocaine, called crack, for the first part of the word, combined with the berry from BlackBerry,” writes James Alan miller, a journalist for SmartPhone Today. Read the rest of this entry »

Link Exchange (Want to swap links?)

October 17th, 2006

Link ExhcangeJust wanted to shout out a special notice to let everyone know that we have now updated the blog with a link exchange directory.

What is a link exchange directory you ask? Good question…

One of the more popular SEO (Search Engine Optimization) techniques that are used by many top marketers is to exchange links. This means that you “Swap Links” with some other site (like this one).

So you would post a link to our site (MyFirstDollar) and then we would return the favor and link back to your site.

Most often with these types of linking strategies the goal is not to get DIRECT web site traffic from the other persons web site. But instead it’s called IN-DIRECT traffic.

You see the more people that link to your site, the better you rank in Google and the other top 5 search engines.

Google has something called Page Rank (PR) and when you have other sites that link to you, it helps to boost your PR in Google, ultimately helping you get listed better in the organic search results.

Okay, I’ll bottom-line it for you…

If you have a web site, and you link to our site, we will then link back to you in our Resource Directory.

So if you are ready to start getting more traffic and increasing your PR, simply visit our Link Exchange program and get listed today.

Cheers,
~ Segovia

What can Video do for you?

October 13th, 2006

YouTubeWe’ve all seen an increase in Video over the past year.

You could see it coming a mile away. 2005 was the year that Online Audio hit critical mass and now in 2006 it’s been a battle between Podcasting and Online Video with sites like YouTube.com and Google Video going head to head with iTues and PodCast.com.

So what does all this fancy new technology
mean to people like you and I?

Sure we can consume it, it’s fun to watch videos online and if you have an MP3 Player, podcasting is a great way to take your content with you.

But how can we use it in our own business? What’s the angle?

I’m going to focus more directly on Video in this post and I’ll cover podcasting on another day.

Okay, VIDEO… Let’s start by doing some brainstorming on how Video can be smoothly injected into any online business and help to increase click throughs, revenues and of course build rapport with your audience.

You could:

Broadcast Industry News
Setup your web cam and simply keep up what’s going on in your niche market. Then do a 30 second to 3 minute news spot to inform your subscribers on what’s hot and what’s not.

Post Video Updates
Sure you can send email, you can even use a blog like this one. But why not let your audience get to know you in a more personal way through video.

Invite People to an Event
Alex Mandossian has done a phenomenal job with his WatchAlexTV.com web site where he does a 60 to 90 second spot and drives thousands of visitors to what ever is up and coming.
Speaking of which, if you haven’t seen how he does this… you must see for yourself.

Go to: WatchAlexTV.com

Create Opt-In Video Squeeze Pages
Rick Raddatz has proven time and again with his InstantVideoGenerator software that a video squeeze page (Shy-Yes pg.) can out pull almost any other page over and over again.

So I encourage you to think about how you can start using video in your web business to generate new visitors and convert more loyal subscribers.

For more information on how to setup your own Podcast or Video Blog, please join our site and claim your free membership where you can explore dozens of valuable resources available to you in our vault.