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John Reese of Income.com posted a recent question on his blog…

View his full post with all 4 questions here…

My reply to his post is as follows:

Hey John,

Looks like things are boiling over on your end with your new income.com pre-launch blog. I love your new sound studio… I’m jealous!

Anyhow I’m not an SEO expert but I’ve been Stompin’ for a while and this is what I would say in response to your questions.

1 - Q: Permalink Post Structure - Is it better to be using a /name-of-the-post/ (directory) structure instead of a /name-of-the-post.html structure?

Answer: From all that I have read I chose to do the full directory url structure with my blog instead of the .html version. I don’t have a hell of a lot to back it up but it’s working fo me.

I have no answer for you on your second and third questions.

4 - Q: PageRank ‘Aiming’ - what is the best no-follow strategy to use with certain links on my blog while ‘aiming’ all that PR on that page to a certain tag or special permalink for a specific post?

Answer: Okay I’ll get geeky and see if you can understand it…

What I would do (and should, if I can find the time to not be so damn lazy on some of my own SEO tricks), is to make every single link off your blog home page into a nofollow tag except the few important keyword rich posts you are trying to get ranked. Then place at least one link that also is a straight up link (don’t use nofollow) and point that at something like a sitemap.

You don’t want to make this page be a typical site map though, sprinkle some content around with RSS or article clippings to make the page look good to spiders. This sitemap should link to every single page on your blog, all posts, etc. so that your entire site gets indexed.

Finally make sure that you point all your internal blog pages at the home page. This way you can channel the PageRank and build up PR equity on your main rool URL. Then you simply pass that around to whatever posts are specifically written for SEO content.

Here is are a few sources for plugins that I use with WordPress.

* UrbanGiraffe
* NetConcepts

Hope this helps,
Segovia Smith

PS. In case you are suffering from the supplemental index problem that many blogs and CMS systems tend to have, check out this quick video by Jason Katzenback of Portalfeeder.com.

We’ve all seen an increase in Video over the past year.

You could see it coming a mile away. 2005 was the year that Online Audio hit critical mass and now in 2006 it’s been a battle between Podcasting and Online Video with sites like YouTube.com and Google Video going head to head with iTues and PodCast.com.

So what does all this fancy new technology
mean to people like you and I?

Sure we can consume it, it’s fun to watch videos online and if you have an MP3 Player, podcasting is a great way to take your content with you.

But how can we use it in our own business? What’s the angle?

I’m going to focus more directly on Video in this post and I’ll cover podcasting on another day.

Okay, VIDEO… Let’s start by doing some brainstorming on how Video can be smoothly injected into any online business and help to increase click throughs, revenues and of course build rapport with your audience.

You could:

Broadcast Industry News
Setup your web cam and simply keep up what’s going on in your niche market. Then do a 30 second to 3 minute news spot to inform your subscribers on what’s hot and what’s not.

Post Video Updates
Sure you can send email, you can even use a blog like this one. But why not let your audience get to know you in a more personal way through video.

Invite People to an Event
Alex Mandossian has done a phenomenal job with his WatchAlexTV.com web site where he does a 60 to 90 second spot and drives thousands of visitors to what ever is up and coming.
Speaking of which, if you haven’t seen how he does this… you must see for yourself.

Go to: WatchAlexTV.com

Create Opt-In Video Squeeze Pages
Rick Raddatz has proven time and again with his InstantVideoGenerator software that a video squeeze page (Shy-Yes pg.) can out pull almost any other page over and over again.

So I encourage you to think about how you can start using video in your web business to generate new visitors and convert more loyal subscribers.

For more information on how to setup your own Podcast or Video Blog, please join our site and claim your free membership where you can explore dozens of valuable resources available to you in our vault.