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Hey Lawton,

Thanks for the question…

Posted from Marketing Minute eGram Week #2:

I would assume you’re either searching for a niche space to break into, or you already have a site and just building your keyword list.

The total search volume is only one of a few factors to consider, you also want to check out a few other numbers to help guide your marketing efforts.

• STEP 1: Go to SearchForMyKeywords.com and find out how many estimated visitors your targeted phrases will get per month. Keep in mind this is based on the Overture database which is only about 10% of the web’s total traffic. So if it’s estimating that search phrase would receive 193 visitors per month, you could multiply it by x10 to get a more accurate representation of total Net wide search volume (1,930).

• STEP 2: Next you want to do a search for the keyword phrase on Google and look for the total number of returned results, this will be shown in the top right hand corner like “Results 1 of 100 of about 1,326,788 for keywords…”. This will tell you a broad range of how many pages are indexed with a similar keyword DNA.

• STEP 3: Finally, you want to do the same keyword search in Google, but this time put quotes around your keyword phrase (E.g. “free keyword search tool”). This will tell you more likely how many competing pages are in the index. The result will usually range between 0 to 50,000. You want to find keyword phrases that tend to be in the lower range (under 5,000 is a good place to start).

This should help you in the right direction, if you are looking for a good free keyword research tools you can find one at GoodKeywords.com, but if you are tired of spending hours or even days trying to find the best keywords… and if you are serious about your Adwords, PPC or SEO then you truly need to invest in Brad Callen’s Keyword Elite software.

Make it a Great Day!
Segovia Smith