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Dear L. Dokteur,

Thanks for the question…

Posted from Marketing Minute eGram Week #1:

I don’t really have a headline that you can just use, if I did it woud be called the “Magic Bullet” and those never really tend to work accross every industry.

However, your best bet is to go check out some of the major fashion and glamour magazine web sites along with anything else found at your local grocery store check-out stand. Then while your at it, take a peek through the headlines on the front page of any national newspaper.

If you do this online, you can just cut and paste them into a note pad or word doc (also known as a swipe file). Then the next time you need a good headline simply make a few word modifications and voila, you’ve got yourself a killer headline that some guy in the editing staff of a multi-million dollar magazine probably took a few days thinking up.

Okay here’s an example:

I just surfed over to FashionMagazine.com and picked one from their front cover. It’s not the best but it’ll due.

The Many Shades of Marc
The eye-catching new line of specs and
sunglasses from designer Marc Jacobs.

Now if I wanted to convert this into a headline for something I might be able to use I could say…

A Thin Slicing of Alex Mandossian
The mind-motivating new Marketing Minute
course stirs up the IM Community…

Here is another example I took from Elle.com:

60 Second Styles
’80’s denim is back
and cooler than you think

Now for my quick copy change-over:

Can You Spare 300 Second?
Alex Mandossian blows ‘em away
with a single 5 minute audio clip…

I’m sure you’re starting to get the idea. This type of ad writing can be used for headlines, subject lines, opening paragraphs and even your Google Adwords.

Make it a Great Day!
Segovia Smith